Valentine’s Day might be just a few days away, but that doesn’t mean that love is the only thing in the air.
On Sunday, cannabis enthusiasts gathered in downtown Toronto for the first-ever Love Market, a Valentine’s Day themed craft-cannabis pop-up shop.
Complete with more than 25 cannabis brands, a pot juice bar, live music and photo booth, participants shopped for various pot products, including edible, topical and vapour items.
Hosted by “cannabis-friendly” entertainment and promotional group The High5, the event is likely a taste of things to come as the group says it will host monthly themed events throughout the downtown core.
And High5 co-founder Sarah Gillies says she expects events like these to become more popular once pot gets legalized.
“When I’m looking for a space, I get a lot of ‘Nos, but call me when it’s legalized,'” Gillies told CBC Toronto. “I think a lot of people are gearing up to take on events like this, but they won’t because of the risk.”
Gillies has helped organize events like these over the past two years and despite being illegal, she says she hasn’t had much trouble with the police.
“The times that we’ve had police come in, they’ve kind of more checked out, and made sure nothing bad is going on, and so far so good,” Gillies said.
Despite that, there’s been trouble getting the word out for her events.
“[Marketing] is always tricky because you get ads taken down,” she said. “It’s a lot of word of mouth, and it’s really great that so many people came out today.”
Tania Cyalume of the Bloom High Tea Social Club sold an assortment of organic,