Not that long ago, recreational cannabis and virtual reality both seemed like distant dreams. Now, advocates of both are merging the two, claiming they complement one another perfectly and make for a more enjoyable virtual experience overall.
Ceven Grey, founder of arts and entertainment company Seven Ghosts and cannabis company JADE, has been working in both virtual reality and cannabis for the last three years. For a time, Grey ran a VR arcade in downtown LA, where they held a variety of events. The popular Little Amsterdam series offered guests a cannabis bar, VR, board games, live music, live art, burlesque, psychics, and more. Though they’ve since shuttered that location, Seven Ghosts still hosts Little Amsterdam and other 420-friendly events, included medicated meals and an upcoming Christmas party, at numerous satellite locations around Los Angeles. Grey says he’s noticed that people who indulge in cannabis before entering a VR world—or “going under,” as he calls it—are typically more relaxed and less self-conscious as to how they might appear to people on the outside.
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“I love giving people the chance to take a dip into virtual reality while they’re high, and I think it’s a unique experience because VR in itself is unique, but giving people the option to smoke prior gives them that extra depth. It makes it even more surreal, like a reverie,” Grey said. “It also feels like there’s more fluidity in [the player’s] movements. They figure out [how to interact in virtual reality] quicker, in a sense, even if it’s something they’ve never done before.”
Grey’s company even developed a custom strain called VR OG,