In 2009, Deputy Attorney General David Ogden wrote a memorandum indicating that medical marijuana patients and distributors, in states where it was legal, should not face prosecution. At that time, California was one of these 13 states.
In 2013, U.S. Attorney General James M. Cole issued a follow-up memorandum via the Department of Justice, known as the Cole Memo, declaring that law enforcement and prosecutions should only prioritize various illegal activities, including the distribution of marijuana to minors and gang or cartel activity.
Changing Patient Needs
As laws changed and priorities shifted, so did the type of products businesses released and patients sought. In the early days, Johnson said 95 percent of inventory moved was marijuana flower. He and his team would go home in the evening and bake cookies and brownies for the few patients who wanted edibles.
6 Lessons Learned Transitioning From a Medical to Adult Use Market
Now, only 35 percent of what Grass Roots sells is flower, while edibles, concentrates, tinctures, vape pens, and other items make up the rest. Edibles are now lab-tested and come with their THC content clearly printed on the packaging, allowing users to microdose as little as 2.5 mgs at a time. Vape pens offer an on-the-go convenience, while non-intoxicating CBD is surging in popularity. The variety, Johnson mentioned, has allowed more people to understand how cannabis can personally benefit them.
“I’ve seen a lot of people that didn’t believe in medical marijuana have their eyes opened. I’ve seen people more able to use marijuana as medicine due to the testing, due to the discovery of cannabidiol vs. THC.”
Kevin Johnson, Operations Manager
“I’ve seen a lot of people that didn’t believe in medical marijuana have their eyes opened. I’ve seen people more