DENVER – Recreational marijuana sellers are reaching out to novice cannabis users with a raft of edible products that impart a milder buzz and make it easy for inexperienced customers to find a dose they won’t regret taking.
The marketing shift is the pot-industry equivalent of selling beer and wine alongside higher-alcohol options such as whiskey and vodka.
There’s a new marijuana-infused soda that’s 15 times weaker than the company’s best-known soda. Also new at the pot shop is a light-dose “Rookie Cookie” for people who aren’t used to eating medical-grade pot.
Marketing experts say the industry is trying to distance itself from reports of consumers sickened after eating pot. The industry is trying to appeal to new users who may be scared by potent edible marijuana.
(Copyright 2014 by The Associated Press. All Rights Reserved.)
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