click to enlarge Nate Sheidlower Hydroponics tables with marigolds belonging to Aessence Grows.
The cannabis industry most people know consists of two people: the buyer and the seller. To a certain extent, that hasn’t changed. But, as the industry becomes legitimate through regulation and legalization, there is a lot more than just marijuana being bought and sold.
Last week, Oakland was host to the fourth annual National Cannabis Industry Association Cannabis Business Summit and Expo, and it’s 4,500 attendees. The grand ballroom at downtown’s Marriot City Center brimmed with almost 250 businesses, each posted up for two days to convince business owners and consumers that they can contribute to the rapidly expanding industry.
Child-proof packaging producers set up booths next to potency-testing lab companies, light manufactures, insurance agents, real-estate brokers, law firms, soil salesmen, and even point-of-sale and business-management software engineers. And there was very little actual cannabis on display or available.
In fact, all the samples that edibles companies gave out were non-infused, meaning they included zero THC or CBD. A demo of a hydroponic-growing tank sprayed water on the suspended roots of Marigolds, not pot plants. And even the industrial vacuum sealer demonstration included a bag of moss instead of bud.
“I’m from Humboldt, and we used to be a small group of businesses catering to the growers, everyone knew everyone,” explained Kelly Nicholson, the North America sales director of Autogrow, a company that’s been selling nutrient-dosing machines for agriculture for more than twenty years. “Now, there’s tons of new people — and I know maybe six booths.”
This is one of the many side effects of taking the cannabis industry out of the shadows and putting it in the hands of the government. Cova, for example, is a company that launched last week. They sell software to dispensaries so that