“There’s a bro mentality in much of cannabis culture,” Society Jane co-founder Andy Greenberg told me. “It’s just a very male focus and attitude: ‘More is better! Stronger is better! Let’s dab! Let’s be on our couch for three days!’ Women do not want to be on the couch for three days.”
What women want, according to Greenberg, 55, is to know what they’re ingesting and where it came from. Society Jane, based in San Francisco, bills itself as “The Good Girl’s Cannabis Club,” befitting ladies who are more about strategic and careful consumption than raging. “Women tend not to want to get so high they feel out of control,” Greenberg said. “They want products that deliver consistent and manageable doses.” She and her business partner, Sharon Krinsky, talk up their organic and sustainably produced edibles, topicals, and tinctures; they spotlight women growers and packagers.
What is a Society Jane party like? Ten to 20 women gather—usually in the evening, usually at someone’s home—to have sparkling wine or cocktails (“we have a lovely cannabis-infused elderberry syrup right now,” Greenberg gushed), schmooze with friends, and learn about purgatory’s parsley. “We generally have samples,” Greenberg said. “You can try it there or take it home—it’s a gift; you’re not buying it, which is an advantage of having a privately hosted party.” (In other words, it’s legal.) You need a medical marijuana card—easily attainable in California, and Society Jane will explain the application process to newbies—to purchase products. Guests mill around, examining the products, asking questions. The hostess provides finger foods or desserts. Society Jane provides the education and guest speakers, who address topics from women’s sexual health (Society Jane sells a cannabis-infused personal lubricant for enhancing female sexual pleasure) to “Cannabis 101,” a beginner’s guide to the devil’s lettuce. The Cannabis 101