This Weekend's Emerald Cup is Like SXSW For Cannabis – 7×7

Celebrate cannabis culture with a solid music lineup, art, speakers, and pot galore in its latest innovations at the world’s largest cannabis competition and expo.

Cannabis has shifted from a psychoactive drug enjoyed from time to time in recreational fashions to a medical necessity for many. Capable of diminishing pain, helping to ease symptoms of PTSD, and even thwarting-off episodic seizures, marijuana, truly, is a Holy Grail to chronic illness. And the Emerald Cup embodies everything medicinal and life-changing about the plant, while working to propel sustainable, outdoor farming.

Started in Mendocino, the Emerald Cup has grown to become Northern California’s premier convergence for medicinal marijuana suppliers and consumers alike, introducing the concept of sustainable, outdoor cannabis farming to the humble masses, as well as limelighting new scientific research around the provocative planet. Now, the Emerald Cup, too has been solidified by the the sheer fact that it represents the largest, most respected, organic, outdoor, medicinal cannabis competition in the world.

But, The Emerald Cup isn’t as much a competition of sorts as it is a communal convention, where cannabis aficionados can commingle and exchange ideas, contributing to the greater conversation at large. It’s where small craft farmers and industry leaders admire each others to high-quality cannabis products; artisanal vendors come out in droves to showcase their hand-blow glass bowlings and other smoking accoutrements. Trophies are bestowed to visionary glow-blowing artists in a multitude of categories including the CBD, lifetime achievement, topicals, edibles and breeders cup, regenerative cannabis farm, and tinctures awards. What was once a taboo art has become an integral part of cannabis culture.

The event also presents a festival experience with music and speakers, much like Austin’s SXSW. The music lineup includes the likes of The Roots, Portugal the Man, Hieroglyphics, Gramatik, and an array

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