In the sea of men descending on Las Vegas for the nation’s largest business conference for legal weed, the gender gap in this burgeoning industry was easy to spot. But female cannabis entrepreneurs and industry workers actively sought out each other during the largest MJBizCon yet and vowed to keep pushing to bring more women into the industry.
After all, noted Lilach Mazor Power, managing partner of The Giving Tree Wellness Center in Phoenix and Mesa, AZ, “This [cannabis] is a female world. We are using female plants.”
More than 18,000 cannabis entrepreneurs, investors, and employees of a myriad of service and supply companies gathered over four days at the Las Vegas Convention Center to network and learn about the business opportunities and challenges ahead. The sprawling expo featured 678 companies exhibiting everything from child-proof packaging to banking and financial services to marketing to cultivation equipment. While the conference floor was packed with a mostly white and male crowd, top of mind for conference organizers was tackling the issue of diversity.
“This is an industry that has come up from the basement where a lot of bad behavior was allowed to flourish. Getting that behavior out of the industry and being welcoming to women and minorities who can slot right in (to these new jobs) is key,” said MJBiz Daily CEO Cassandra Farrington in her opening remarks to attendees of the pre-conference Marijuana Business Crash Course, where hundreds of new and potential entrepreneurs and investors spent the day learning the ins and outs of legal cannabis.
Building networks to connect women in the industry underscored gatherings of women throughout the week. At a spirited mixer on the first day of the conference, Kyra Reed, founder of Women Entrepreneurs in Cannabis (WEiC), hosted an enthusiastic group of fifty women at her