6 Myths Debunked About Running a Successful Cannabis Dispensary – Green Entrepreneur

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The cannabis retail landscape has changed drastically in recent years, mostly to the benefit of customers. For this reason, many entrepreneurs are thinking about investing in or launching a cannabis dispensary.

I’ve learned a thing or two about what it takes to find success as the co-founder of Burb. From one entrepreneur to the next, I’d like to dispel some common myths about the retail space that will, hopefully, point you in the right direction with your endeavors.

Related: Marijuana Dispensaries Offer Essential Services Across The Country. Here’s Why It Matters.

 Myth #1: Staffing won’t be an issue, because everybody wants to work in cannabis.
 

The truth: People are leaving their jobs across every industry, including cannabis, in search of more money, more flexibility, and more happiness. My advice is to make the team your number one priority and keep them happy. Turnover is really pricey and it messes with customer service. This is a people-first industry and that goes beyond pleasing customers.  

Myth #2: You need to hire “traditional retail professionals” as opposed to “stoners” to be successful.
 

The truth: We work with a lot of amazing people whose lifestyle involves smoking weed every day. In my experience, they’re

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