A Cannabis Coke and a Smile? Colorado Companies Hoping to Tap Infused Beverage Craze

Coca-Cola, Molson Coors, New Belgium just some of the companies with their eyes on infused drinks.

When Coca-Cola publicly announces it is sizing up business opportunities in an industry, people take notice.

That was the case in mid September when Coke — the world’s largest beverage company with a market cap north of $211 billion — said it was keeping an eye on cannabis infused drinks, with a particular focus on beverages containing the non-psychoactive compound CBD. The announcement sent pot stocks soaring.

Coke may be on the sidelines for now, but at least one notable producer of bubbly beverages isn’t waiting around. Denver-based Molson Coors Brewing Co., one of the largest beer makers in the world, launched a joint venture this summer with a Canadian cannabis company with the aim to create alcohol-free, infused drinks.

– Read the entire article at Denver Post.

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