Aspen High will be a curated experience for visionaries in the marijuana and music industries
Launched in 1996, the Aspen Live conference has become a must-attend event for a growing group of music industry insiders and up-and-comers who travel to the Colorado resort town every winter for three days of skiing, panels and keynote interviews often led by writer and podcaster Bob Lefsetz. The event’s founder Jim Lewi, a music industry veteran who works at both Goldstar and Red Light Management, is seizing on the success of the event to launch a cannabis conference in one of the first states in the U.S. to legalize recreational marijuana.
The Aspen High Summit begins Monday (Dec. 11) and runs three days with panels on cannabis sales at music events, a panel on the influence of media featuring Voice Media CEO Scott Tobias along with Ricardo Baca, founder of the country’s first newspaper backed marijuana news site The Cannabist and star of the 2015 documentary Rolling Papers. Also speaking is John Boyle with Insomniac, Tripp Keber with Dixie Elixirs, Nikki Lastreto with Swami Select and Andrew Kline with the National Association of Cannabis Businesses.
Lewi said he launched the conference for individuals in the medical and recreational marijuana business to prepare for the eventual nationwide legalization of cannabis. While Attorney General Jeff Sessions has indicated a desire to roll back legalization efforts, Lewi believes the U.S. will eventually move toward nationwide legalization and that it’s time to start preparing for what that future will look like.
“It’s hard for any company that does business, especially on an international or national level, to get involved with cannabis right now,” Lewi said. “It’s not like Live Nation can just start selling cannabis at their amphitheaters tomorrow,” but many promoters are seeing the potential for revenue from legal weed and are hoping