Dr. Greenthumb’s, the cannabis brand launched by legendary rapper and entrepreneur B Real, is releasing an eponymous line of marijuana flower in California this week with a launch in the company’s dispensaries. The Dr. Greenthumb’s line, which the company says is intended to bring high-quality cannabis flower to all Californians, will then be rolled out to additional licensed retailers across the state.
“Dr. Greenthumb’s flower is divided into three distinct categories: Loyal, Legacy and Unapologetic,” the company said in a statement. “Loyal signifies B Real’s commitment to quality cannabis while being mindful of price point, Legacy pays homage to the farms who have maintained their quality and authenticity over the decades and Unapologetic speaks to the customer who wants the best cannabis, regardless of budget.”
As the lead vocalist of groundbreaking hip-hop group Cypress Hill, B Real was one of the first artists to rap almost exclusively about weed. He and the other members of Cypress Hill, who were nominated for three Grammy awards over a career that has spanned more than three decades, were some of the first entertainers to embrace cannabis openly in a culture still dominated by marijuana prohibition.
B Real launched Dr. Greenthumb’s first