Illustration: arleksey / Shutterstock
In the increasingly competitive retail cannabis market, constructing the right tech stack for your dispensary is mission-critical. Your dispensary’s technical infrastructure, along with data management and use, can create a significant competitive advantage when carefully selected and strategically integrated. On the other hand, a haphazardly assembled tech stack without proper attention paid to integrating multiple systems can severely hamper dispensary operations, stemming the flow of revenue and needlessly limiting opportunities for growth.
Unfortunately, there’s no such thing as “the best” dispensary tech stack. Identifying the optimal technology requires mapping out your customer life cycle. Start with the buyer’s journey, whether it begins with them entering your store or visiting your website. Put yourself in the shoes of your customer and consider the experience you’d like to have. You would want easy-to-make purchases, efficient order fulfillment, and minimal time spent waiting in line. You’d expect a stable, fast-running website that works hand in hand with the store’s inventory management. You’d appreciate a loyalty program that offers significant rewards without demanding much from you in return, other than continuing to frequent the dispensary.
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The goal in assembling your tech stack isn’t to select the best individual tools;