Canadian cereal brand Shreddies opened a pop-up ‘wheat’ dispensary in Toronto – The GrowthOp

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‘We wanted to introduce Torontonians to a dispensary unlike any other’

The shop offered various wheat ‘strains’ in glass jars and digital scales to measure orders. Photo by Post Consumer Brands Canada Article content

Shreddies, an 83-year-old Canadian cereal brand, attempted to tap into a new consumer segment this summer by launching a pop-up “wheat” dispensary in downtown Toronto.

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Nestled into the Queen Street West neighbourhood already crammed with weed dispensaries, the shop offered various wheat “strains” in glass jars and digital scales to measure orders, reports Adweek.