Take a stroll past the drink freezers at the grocery store and gawk at the endless selection of wellness beverages. Kombucha, nitro coffee, matcha, and seltzers line the freezer in neat colorful order ready for your choosing.
One wellness beverage that has been gaining popularity is cannabis-infused. Brands boast of low-sugar content and antimicrobial properties, expanding their market share in the diverse world of wellness drinks, with no signs of stopping.
According to a 2020 report by Grand View Research, a market research and consulting firm headquartered in San Francisco, the global cannabis beverage market size was valued at $901.8 million in 2018 and is expected to expand to a whopping $2.84 billion in 2025 at a compound annual growth rate (CAGR) of 17.8 percent.
The surge in cannabis-infused beverage sales is fueled by growing consumer demand for wellness drinks, alternative ways to consume cannabis, and an influx of investment from beverage manufacturers looking to capitalize on the greater accessibility of cannabis.
The marijuana beverage market is segmented into cannabidiol (CBD) and tetrahydrocannabinol (THC) infusion. Most beverages sold in dispensaries will contain some form of THC, the psychoactive ingredient that