Cannabis brands want to sell products at concerts, festivals – Chicago Tribune

The smell of pot smoke frequently pervades concerts, but cannabis’ presence is a bit more tangible at shows at the Salt Shed. One of the first things attendees at the new music venue’s summer shows encounter is a kiosk from Curaleaf’s Grassroots where they can learn about the brand, grab free rolling papers and tote bags, and preorder products to pick up less than a mile away at Curaleaf’s Weed Street dispensary.

“We’re really excited about a lot of what’s going on in the music scene in Chicago and a lot of our consumers that visit us at our dispensaries and buy our products are the same people that are attending these festivals and shows, so those are places that we want to be,” Curaleaf CEO Matt Darin said.


The green tent decorated with palms, ferns and lounge chairs piqued the interest of plenty of attendees at an August show from indie rock band Mt. Joy. While they were happy to pick up some swag, all of the visitors the Tribune spoke to said they’d like to be able to actually purchase cannabis products to consume at the show.

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