Cannabis Christmas — Sonoma's first (and only) dispensary opens on 4/20 – Sonoma Valley Sun

Posted on April 19, 2022 by Sonoma Valley Sun

By Jonah Raskin —

Finally, after years of delays, dickering, and waiting, the SPARC dispensary in Sonoma on Highway 12 will open on, what else, 4/20. For medical marijuana patients, heads, and aficionados of the herb that’s often thought of as sacred, it will feel like Christmas in April. 

Michael Coats, the president of the Sonoma Valley Cannabis Enthusiasts (SVCA), a lobbyIng group and fraternal organization, said, “we are thrilled to finally have a storefront dispensary opening in the Valley. It’s been a long time coming!”

Erich Pearson oversees the final details of converting a Mexican restaurant into a cannabis dispensary. 

Erich Pearson, SPARC’s founder and CEO, is the person most responsible for the long overdue dispensary. Call him a cannabis Santa Claus. He has shown more patience and jumped through more hoops than one would think humanly possible, though he has had ample help, along the way, he says, from county supervisors, some more enthusiastic than others. Typically, Pearson hopes they’ll all be on board with cannabis. 

The SPARC dispensary will mean that citizens in the town of Sonoma and the surrounding Valley will no longer have to

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