cannabis entrepreneur lifting others up through coaching – Pueblo Chieftain

A Pueblo native who has seen the cannabis industry grow from humble beginnings into a profitable industry over the past decade is sharing his knowledge in the hope of leading others who have faced social inequity to business ownership. 

Steve Duran grew up in Pueblo as the son of a single parent in a low-income environment with “every barrier set up against” him, he said. At age 11, he tried cannabis for the first time. 

“There is lots of negative impact associated with finding cannabis at a young age. You were put in a box, so to speak, for basically smelling like cannabis and that kind of went on my whole life,” he explained. 

“When prominent people tell you you are going to be a loser for this certain thing, you kind of internalize that.”