Cannabis Industry Looks for ‘Creative Ways’ to Brand Legalized Weed

Marijuana industry titans will gather in New Brunswick next week to discuss how to market cannabis in a competitive legal marketplace, and other issues raised by the dawn of government-run weed.

The World Cannabis Congress will host 450 industry leaders starting Sunday evening in Saint John.

Topping their agenda is the branding challenge: Health Canada is requiring marijuana packages to be a single, uniform colour without images or graphics other than the logo and a health warning.

“We have to find creative ways to market our product and differentiate ourselves while remaining within the regulations,” said Ray Gracewood, chief operating officer for Organigram, a Moncton, N.B., based medicinal cannabis producer that is ready to enter the recreational market.

– Read the entire article at CTV News.

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