Cannabis Retail Expects Solid Boost from Green Wednesday – Green Market Report

Summer often gets the credit as the prime season for cannabis sales, but the back end of the year is no slouch. Several dispensary brands told Green Market Report that business typically jumps anywhere from 10% to 30% between the week before Thanksgiving and the start of the new year.

And that all starts the day before Thanksgiving – commonly known as Green Wednesday.

Data provided by Fyllo lists the fourth quarter as the highest retail sales period for dispensaries, with an 8% increase to other quarters. Fyllo reports that sales typically increase by 5% in November and 11% in December.

“We expect sales to begin spiking on Thanksgiving, then decreasing again until the third week of December, with the week of Christmas delivering one of the strongest weeks of the year for operators,” a representative from Fyllo said.

Green Wednesday Boost

In some state, the increase in sales on Green Wednesday can be massive. Some of the standout data points from cannabis analytics firm BDSA include:

In California, the day before Thanksgiving is the highest-selling day in November, averaging roughly 55% more in sales compared to nonholiday days that month. In Missouri, medical sales on Green Wednesday 2021

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