April 20 (4/20) is a kind of American national holiday in the pot-smoking world , but no one seems to know exactly why. Is it Bob Dylan’s “Rainy Day Women #12 & 35” (12 x 35 = 420)? Is it an old police code (a 420) for marijuana possession? Or is it for some other wild reason, like Adolf Hitler’s birthday?
Eaze is a four year-old San Francisco-based technology platform serving licensed cannabis dispensaries and brands. The company’s technology provides help to cannabis businesses with compliance, inventory management and delivery. Eaze says it helps consumers too by connecting them either online or via mobile. According to Eaze’s social impact director, Jennifer Lujan, the company’s mission is to “improve people’s lives by helping them understand the benefits of cannabis and by providing them with safe, convenient access to legal cannabis products.”
In four years, Eaze has raised $52 million in financial backing and has signed with over 60 cannabis brands, accounting for almost 2.5 million deliveries handled by the company’s drivers. What delivery costs a consumer is made complicated by varying regulations in various locales; the Eaze blog shows why.
One of the company’s market focuses has been minority communities that the company claims have suffered the most from the federal “war on drugs.” To address that issue, Eaze joined forces with the Oakland-based Hood Incubator to provide equity to minorities in the cannabis business.
More important, Eaze views the legal recreational cannabis market as being in high gear, literally. For future marketing programs, the company wanted to know what its customers think. On March 27-28, 2018