Cannabis Tourism Is Now A $17 Billion Industry—And It’s Just Taking Off

drienne, a fortysomething makeup artist, grew up in the mountains of northern Georgia, a state where cannabis is still illegal. When she and her husband were planning a vacation in 2018, Adrienne, who speaks with a nice Southern drawl and has been smoking marijuana since she was 14, suggested they go to California and see what it’s like to buy pot legally.

“I had never been to a dispensary before and I wanted a professional to bring us around so we could sit back and take in all the knowledge,” Adrienne says of the experience.

She booked an excursion with Emerald Farm Tours, which operates out of San Francisco and guides cannabis enthusiasts to local dispensaries and provides private tours of indoor cannabis grows in the Bay Area.

– Read the entire article at Forbes.

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