Dry January Leads To Boost In Cannabis Infused Beverages

Consumers are becoming more health-conscious and open to cannabis products as they look for new ways to relax and unwind.

While many consumers put down the bottle last this month for Dry January, some have picked up a cannabis-infused beverage instead, causing sales to rise in this emerging category.

The market experienced a similar substitution as a result of the COVID-19 pandemic which has been notable for its effect on the respiratory system. Edible sales jumped higher in 2020 as consumers traded in inhalable forms of cannabis for other consumption methods.

– Read the entire article at The Fresh Toast.

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