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Since Easter Sunday falls on the same date as the cannabis-centric “hangover holiday” known as 4/20 this year, many people in the cannabis industry are praying that it leads to big sales of sinsemilla and other strains.
Although combining a religious holiday with one devoted to getting really, really stoned might seem like a weird match, Peter Barsoom, CEO and co-founder of 1906, a cannabis company specializing in wellness, sees symmetry.
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“Let’s call it the resurrection of smart cannabis. Chocolate bunnies with Chill,” he told HuffPost. “There’s something poetic about celebrating renewal and elevation on the same day.”
Erick Rodriguez, vice president of The Cannabist Company, agrees that “both holidays are about connection, whether that’s family, faith or community,” and says “there’s space for both.”
He added that while the calendar marks “a rare overlap,” he thinks “maybe that just makes it all the more memorable.”
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David Craig, the vice president of marketing of Illicit Gardens, Missouri’s top-selling chain of dispensaries, said that his company is definitely taking advantage of 4/20 falling on the same day as Easter.
“It really is a once in a lifetime crossover: Stoner Christmas meets actual Easter,” Craig remarked. “Our dispensary group is leaning into the