Fast Take: Eli Melrod of Solful Cannabis Dispensary – Cannabis Business Times

The California-based cannabis company, Solful, is built on its philosophy of selling 100% sun-grown cannabis from small craft cultivators in Northern California. 

Eli Melrod, co-founder and CEO of Solful, explains that at the start of operations back in 2017, several people doubted the company’s mission. But Melrod says he saw an opportunity to capitalize on the network of small craft farms in Northern California. 

Here, Melrod explains the idea behind the company’s brand, as well as what led him to his career in the cannabis space.

Andriana Ruscitto (AR): Can you share a bit of your background and how you and your company got to the present day?

© Courtesy of Solful

Melrod at Glentucky Family Farm

Eli Melrod (EM): So, my personal journey with cannabis started when my dad was diagnosed with pancreatic cancer. He’s a pancreatic cancer survivor. When I was 11 years old, my dad basically had six to 12 months to live. Fast forward a number of years, a couple of decades later, fortunately, he’s still with us and healthy. Cannabis has been really an impactful part of his healing journey. … So anyway, I really saw that experience firsthand.

I grew up in San Francisco, went away to school for a

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