Cannabis advertising has always been a precarious art. From first amendment commercial speech issues to zealous state marketing and promotion regulations to false claim lawsuits, cannabis advertising can go down some dark rabbit holes. Notoriously, tech giants like Instagram and Facebook would take down cannabis-related ad content for violating site terms and conditions around the promotion of illegal substances and recreational drugs. Google was also on this list, and we all know how critical Google is for online advertising. However, Google recently has decided to relax its advertising policies– at least around hemp and hemp CBD products. But not all cannabis advertising is created equal on Google. You still won’t be able to open advertise your cannabis-related services without the risk of getting shut down.
CBD advertising changes at Google
Last month, Google announced that it’s updating its cannabis advertising rules. On January 20, 2023, the Dangerous Products and Services and Healthcare and Medicines Google Ads policies will allow for the promotion of “FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico”. Additionally, CBD will be removed from Google’s Unapproved Pharmaceuticals and Supplements List.
Google states that in the