Cannabis edibles company Bhang announced on Wednesday that interim president Jamie Pearson has been promoted to president and CEO of the company. In her new role, Pearson will oversee the firm’s day-to-day management and strategic initiatives. She is replacing CEO Scott Van Rixel, who has stepped down from the position.
“I am pleased to announce Jamie’s promotion to both president and CEO of Bhang,” Van Rixel said in a press release. “Jamie has shown considerable strength in her role as President and her work to develop a vision for Bhang’s future. I am confident that Jamie has the necessary skills to lead Bhang and execute our business objectives.”
In a letter to shareholders, Pearson, who was honored last month as one of the High Times Female Top 50, said that she would “be laser-focused on generating value for our consumers and shareholders, while putting Bhang on a solid path to profitability and positioning the company as a leader in the cannabis [consumer packaged goods] space.”
Pearson said that the road to profitability would include scaling back the company’s product offerings and reductions in staff to increase efficiency. She also reported that Bhang’s board of directors had approved the relocation of