Higher Level expands from coast to Fresno’s cannabis dispensary market – The Business Journal

Marley Forsythe, local majority owner, and CEO Salvatore Palma of Higher Level of Care, are the team behind Fresno’s newest cannabis dispensary. Photo by Frank Lopez

published on February 16, 2024 – 12:49 PM
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Though it hasn’t had its official grand opening yet, Higher Level, a new cannabis dispensary in Fresno, is getting a warm welcome from the community and customers.

Seaside-based Higher Level opened its doors at 4795 N. Blackstone Ave. on Jan. 31, initially to family and friends, with customers trickling in throughout the rest of the day.

Higher Level will have an official grand opening on Feb. 16.

It is Fresno’s seventh dispensary — and the fourth to open this year.

Salvatore Palma, CEO of parent company Higher Level of Care, is a Monterey native who has been in the cannabis industry for more than 10 years.

The local majority owners are Marley Forsythe, who was born and raised in Fresno, and Andrew Rodriguez, who is currently in the Navy but also lived in Fresno for some time.

Forsythe and Rodriguez met Palma through mutual friends at CSU Monterey Bay, with both of them wanting to get into the industry.

Palma opened his

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