How Dazed Does It Differently, Powered By Black, Veteran Trailblazers – Forbes

Dazed Cannabis opened the first and only adult-use cannabis dispensary in Monson, Massachusetts, after showing proven success in key locations. The Black- and veteran-owned cannabis brand was founded by Keshawn Warner, hailing from Harlem, as well as business partners Rich Rainone and Chris Vianello.

Dazed had already opened a location in Holyoke in August 2021, as well as another high-profile location at Union Square in New York City in 2022, after receiving one of the state’s initial Conditional Adult-Use Retail Dispensary (CAURD) licenses. The New York City location was the eighth licensed dispensary to open in New York state and fifth in the city’s five boroughs, New York Business Journal reported. Within the first year of opening in New York, the prime location grossed around $1.2 million.

So how did Dazed go about opening the new location in Monson? They helped rebrand the area by breathing life into it with a cleaner look.

Dazed replaced the Magic Lantern adult men’s club, a local strip club that closed up shop in 2022. Dazed replaced the vintage “topless” sign that once glowed over Route 20, and has done so since 1969. Today you’ll see a bright-pink Dazed sign

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