Angela Pih cites herself as a “data-led marketer.” With decades of experience in the cannabis, retail and consumer packaged goods space, Pih has helped accelerate brands to the next level.
Pih previously served as the chief marketing officer for California-based cannabis companies Papa & Barkley and CannaCraft. Most recently, she was named the vice president of marketing for Harborside, a California-based vertically integrated cannabis company with 16 retail locations and eight brands.
In this Q&A, Pih provides her top insights into how businesses can implement marketing trends and use them to boost their bottom line.
Editor’s note: Angela Pih will speak at Cannabis Conference from 1:30 p.m. to 2:20 p.m. on Wednesday, Aug. 24 on the “How to Use Today’s Marketing Trends To Boost Your Bottom Line” session alongside LOWD Founder Jesce Horton. In this session, experts will provide their top lessons learned, share regulatory considerations and explain how to evaluate the success of any marketing campaign. Visit www.CannabisConference.com for more information and to register.
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