Does your dispensary have a strong online presence? If not, you may be losing sales. As with traditional retail, cannabis consumers often begin their journey online by googling “dispensary near me” or typing in the kind of product they seek. Some use search engines to locate specific brands, and a growing number want to order and possibly even pay online, setting foot in a brick-and-mortar space only to pick up the merchandise.
Successful dispensaries realize this and elevate the consumer experience by mirroring the strategies of online retail giants: user-friendly, easy-to-navigate sites and key performance indicators related to increased conversion rates, organic search traffic, increased basket size, and other sales metrics.
When it comes to targeting customers in a highly competitive retail marketplace, it pays to stay up to date with best practices and trends that attract online shoppers. Think like the big-box stores, and you can increase your sales.
Here are a few tips to get you started.
Focus on efficiency
A dispensary website designed to attract, retain, and convert customers is essential. Employ a customer-centric, conversion-focused approach that maximizes ecommerce and attracts high-quality organic traffic, thereby boosting sales performance.
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