Cannabis management director: ‘Very few New Yorkers knew that we had legalized at all’.
New York’s cannabis regulators kicked off public education efforts on Monday, focusing the first phase of a statewide media campaign on four messages: consumption of marijuana outside of the medical program is legal only for adults; those who choose to partake should smoke away from others; keep cannabis out of reach of children and pets; and refrain from driving while high.
Presenters played campaign segments at Monday’s launch event, which was hosted by the Office of Cannabis Management (OCM) with speakers from the Office of Addiction Services and Supports (OASAS) and the state Department of Health. While the ads contain only simplified directions in a typical public service tone, event speakers elaborated on the rationale behind the messages.
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