Data: Headset; Chart: Nicki Camberg/Axios
The first Trulieve dispensary opened last week on Roosevelt Row in downtown Phoenix with buy-one-get-one deals, a proclamation from Mayor Kate Gallego and ribbon cutting by state Rep. Jen Longdon (D).
The dispensary’s premier location, political embrace and out-the-door line illustrated marijuana’s appeal and its evolving public perception in Arizona.
State of play: Florida-based Trulieve acquired Harvest Health & Recreation Inc. of Tempe last year.
Harvest was Arizona’s marijuana retailer and the now-combined company is the world’s largest. Harvest dispensaries in Arizona will be rebranded in the coming months.
Why it matters: Cannabis became a big industry in Arizona almost overnight after recreational sales began in late January 2021. Out-of-state companies, such as Trulieve, are eager to capitalize on the new market.
Flashback: Arizona voters overwhelmingly approved recreational marijuana use in November 2020 after rejecting it just four years earlier.
Details: Trulieve started in Florida, where only medical marijuana is legal.
Founder and CEO Kim Rivers tells Axios that the product offerings are similar across both markets, but the company can now incorporate “more swagger and fun” into its marketing and advertising in Phoenix.”Just being able to be more celebratory in terms of the community of cannabis has been wonderful