Pot Producers Seek Ways to Promote Brands in Light of Federal Restrictions

‘We’re kind of doing it the old-fashioned Maritime way, which is storytelling’.

Myrna Gillis sports a colourful rainbow bracelet as a way to demonstrate that her company is dedicated to inclusiveness. In small letters, the word “reef” is printed.

“We also have given this to all of our staff as part of Pride celebrations to promote diversity within our workplace,” Gillis said from her company’s office in Bedford, N.S.

She is the CEO of Aqualitas, a cannabis producer with a production plant in Liverpool, N.S. The company has a licence to cultivate and she hopes the business will be authorized to sell by the time legalization rolls around this fall.

– Read the entire article at CBC News.

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