Sonoma's first cannabis dispensary SPARC opens 4/20 – Sonoma Index-Tribune

Sonoma’s first commercial cannabis dispensary is slated to open next week, culminating a long process that involved filing applications, undergoing reviews and securing licenses to fulfill city requirements.

“We are super-excited!” said Erich Pearson, CEO of San Francisco Patient and Resource Center (SPARC), which is slated to open the dispensary, SPARC Sonoma, at 19315 Sonoma Highway on April 20, an international counterculture holiday during which people gather to celebrate and consume cannabis. “This is the first step toward what will eventually be a well-established cannabis tourism industry in the valley. We feel we’re just the right company to lead that charge.”

SPARC still needs to obtain occupancy and business permits, but Sonoma Planning Director David Storer said these can likely be procured before April 20.

Pearson plans to feature plenty of promotions and local vendors showcasing products at the opening, but is still working out the details.

SPARC cultivates cannabis in Glen Ellen at its biodynamic-certified farm. The company, which also has a cannabis store in San Francisco, manufactures and distributes its cannabis products at its headquarters in Santa Rosa.

“We have years of experience in advocating for, launching and operating cannabis retail, and thus are confident we’ll deliver the

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