Steve Lobel: How To Make It In Hip-Hop – Forbes

You might not know the name Steve Lobel but if you’re a hip hop fan, chances are that he’s worked with some of your favorite artists.

His resume includes some of the biggest names in hip-hop, including: Bone Thugs-n-Harmony, Sean Kingston, Nipsey Hussle, Easy-E, Common, Missy Elliot, Big Pun, Fat Joe, Run-DMC, Jam Master Jay, Scott Storch and countless others.

In addition to his incredible track record in the music business, he’s also been a successful entrepreneur from an early age. Growing up in Queens, New York, he: Shoveled snow, raked leaves, delivered newspapers, bussed tables and anything else that he could do to make some extra money.

As he got older, he evolved as entrepreneur.

He launched A-2-Z Entertainment, in 2001, which has music, film and production divisions.

In 2019, Lobel opened Lemonade/We Working: A cannabis dispensary/hip-hop museum, containing some of the memorabilia that he has collected over the years.

It also has its own music studio, complete with an engineer.

They frequently do meet and greets with hip hop artists, such as: Dave East, Krazyie Bone, Benny The Butcher, OhGeesy and more.

It’s truly unlike any dispensary that I’ve

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