Struggling cannabis dispensary pleads with Council for roadside sign – The Turlock Journal

The Perfect Union cannabis dispensary located on Golden State Boulevard is experiencing slumping sales since opening a year ago, and the company hopes that the City of Turlock can make an exception in its sign ordinance to allow advertising along the busy road. 

Perfect Union submitted a variance application to the City in June, requesting permission to deviate from standards set in the Turlock Municipal Code which prohibit standalone monument signs for cannabis companies. Dispensaries are only allowed to have one on-site wall sign which display only their business name.

The dispensary currently has a mural on the front of its building depicting its name and removed an existing, unpermitted pole sign upon moving into the 2500 N. Golden State Blvd. location last September. Citing lower-than-anticipated sales and difficulty competing with Turlock’s other cannabis dispensary, which is located right off the freeway, Perfect Union requested the sign variance because their building is far back from the road and customers have difficulty finding the business. 

In their variance request, which was originally denied by the Planning Commission on Sept. 2, Perfect Union asked for consideration of two options: a six-by-six monument sign located outside of the location’s fence in the public right-of-way,

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