Just-released research spotlights a problem already familiar to cannabis companies: They’re coming up short with marketing. “This survey confirmed a lot of what we hear anecdotally: Marketers have ambitious goals but work with limited resources when it comes to budgets and staff,” Gary Allen, CEO of New Frontier Data, said in a press statement. New Frontier collaborated with the Cannabis Marketing Association on the report, revealing that:
· More than 80 percent of marketing companies surveyed said they were having problems getting the right message to the right audience.
· Marketers in the industry said they focus much of their limited resources on social media and top-of-funnel brand awareness campaigns.
– Read the entire article at Forbes.