BOWLING GREEN, Ky., and LOS ANGELES – TheRealCannaBus, Enlighten’s high-tech dispensary on wheels, will make its way across the United States this fall as part of a campaign to demystify and destigmatize legal cannabis.
Built on a Freightliner chassis, the bus’s 42-foot length and width of 8.5 feet to 13 feet (depending on whether its slide-out sides are extended) make it about the size of a big-city fire truck. Luxurious interior features include a snakeskin glitter floor, pickled oak walls, a grass wall, custom leather sofa, and hexagonal wall shelves that hide custom stools. A powerful stereo system, custom digital signage, and LED light walls delight the senses while an awe-inspiring air filtration system completely removes all traces of cannabis smoke. Fully functional, the dispensary incorporates digital menus, point-of-sale system, and a video network powered by Enlighten’s end-to-end omnichannel marketing platform. The only thing missing is products, which can be added by retailers, distributors, and brands that invite TheRealCannaBus to partner with them for special experiential activations.
Enlighten spent about $250,000 and six months planning and building the purple behemoth, which will make its debut September 22 and 23 at Hall of Flowers in Santa Rosa, California. While