Tumblr Green Lights Cannabis And CBD Ads In California And Colorado

Tumblr, the popular Gen Z-attractive platform took another step into the world of weed by inviting cannabis and CBD businesses to advertise on its network, though only in California and Colorado, for now.

What happened? What are the rules?

This week, Tumblr became one of the first large social media platforms to allow cannabis advertising when it updated its advertising policies to allow weed and CBD ad campaigns from California and Colorado.

Though the company, which had 327 million unique visitors at the beginning of 2021, was clear about a few rules: Ads need to be geo-targeted exclusively to people of legal consumption age, which is 21+ in both California and Colorado and approved in advance by Tumblr and sold only through the company’s direct sales team.

– Read the entire article at Benzinga.

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