Voting group and cannabis company team up to register Coloradans to vote ahead of November – Colorado Public Radio

When customers arrived at the Green Solutions cannabis dispensary in Edgewater, they were greeted by a colorful tent with a display of WANA Brands gummies and other fun games. What they didn’t expect was being asked, “Have you registered to vote?”  

WANA Brands and the League of Women Voters have partnered to get more young people registered for the General Election in November. WANA has supported the League of Women Voters through donations in the past. But this is the first time the two organizations collaborated on a voter registration event in Colorado, according to event leaders.

WANA Senior Corporate Social Responsibility director Karla Rodriguez said she hopes to connect with young people at dispensaries. Data from Colorado’s Secretary of State show turnout for that demographic was low during this year’s primary election.

“We see this unique opportunity to connect and be that bridge between this younger demographic that has not been as engaged,” Rodrigez said. 

Brian Holloway falls in that category. He moved to metro Denver from Kansas City two years ago and said he never got around to registering to vote in Colorado because he thought it would be difficult. But during Friday’s event, he found registering simple.


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