Larger cannabis companies possess the resources but often lack the local-level trust and connections needed to cultivate a culturally inclusive industry.
Minorities for Medical Marijuana (M4MM) works to create that bridge, founder and CEO Roz McCarthy says.
Through nine national programs, such as Cannabis Business Licensing Bootcamp, which offers education for minority, women, veteran and small business owners, M4MM equips its clients with information, referrals, mentors and other resources needed to navigate the cannabis industry.
M4MM, a nonprofit organization that launched in 2016 in Orlando, Fla., has 27 state chapters throughout the U.S.; international chapters in Toronto, the U.K. and Jamaica; and two chapters at historically Black colleges and universities.
While M4MM has fostered trust in Black, Hispanic, veteran and other communities through state-level volunteers, the organization’s next focus is to help build relationships, uniting its clients with cannabis organizations, businesses and entrepreneurs, McCarthy tells Cannabis Business Times.
Tony Lange: What is M4MM most proud of accomplishing as an organization in 2021?
Roz McCarthy: We started Project Clean Slate (PCS), which is our expungement and education program. Hawthorne Social Justice Fund came on as our program partner, and that was the first time we had an organization that granted us the