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Dispensaries across New Jersey plan to mark 4/20 – the biggest day of the year for cannabis culture – with special deals, promotions and freebies.
With April 20 falling on a Saturday, and more adult-use markets online than ever before, industry analysts expect this year the U.S. will see record-breaking sales.
New Jersey is home to 120-plus dispensaries and counting. This year marks the second 4/20 since the April 21, 2022, launch of legalized recreational sales.
Scott Franco is vice president of marketing for C3 Industries, the multistate operator that runs High Profile in Lakehurst. He said they are looking forward to celebrating the “iconic holiday” with their local communities “and serving up great fun, live music, killer deals and good vibes.”
Most dispensaries in New Jersey are hosting promotions and events this coming weekend. However, many are also offering deals and special programs leading up to 4/20.
Ahead of the game
At Joyleaf in Roselle, the recreational shop has been celebrating “20 Days of Joy” in April, featuring bundles and mystery bag giveaways.
In the days leading up to 4/20, Joyleaf is presenting “Week of Weeds & Wonders.” Dispensary co-owner Dharshini Casinathen described it as