Several North Jersey dispensaries are planning celebrations and deals this weekend as the calendar turns to the biggest day of the year for marijuana enthusiasts.
Shops throughout the region are advertising promotions to mark 4/20 Saturday, the unofficial holiday of smokers throughout the world. Some are holding events on the day, while others have offered deals leading up to the weekend to give customers more opportunities to save on their purchases.
The day in honor of cannabis consumption is believed to have originated among a group of California high school students in 1971. The students would often meet at 4:20 p.m. at a designated spot on school grounds to smoke, resulting in April 20 as the annual date.
Below is a list of North Jersey businesses marking 4/20 as well as a brief summary of the deals:
Ascend Wellness
The Rochelle Park store, one of three Ascend Wellness locations in New Jersey along with Montclair and Fort Lee, is hosting a special 4/20 celebration at 4:20 p.m. Saturday. The event will feature food, music and a chance to win prizes, while the first 420 customers will get mini doughnuts from the Glazed & Confused food truck.