Dispensaries compete as cannabis industry gets crowded | Business News | vtcng.com – Vermont Community Newspaper Group

In a low-slung building on Hutchins Street in Morrisville, next to an engineering office down the hill from a newly built affordable housing complex, Craft Cannabis sells more than marijuana — it’s selling a vibe.

The cozy shop attempts to break the two common looks that characterize most pot shops — pawn shop simplicity or Apple Store efficiency — by embracing an elevated stoner aesthetic. It’s all wood trim and mellow lighting. Think “High Fidelity” with an emphasis on “high.” They are, as owners Em and Courtney Ball like to joke, Morrisville’s only record store — with no competition, they can claim the designation with a crate of newly pressed vinyl that ranges from Nirvana to Grateful Dead to funkier numbers.

A collection of disposable bowls is just one of the pieces of paraphernalia on offer at Craft Cannabis.

Photo by Gordon Miller

Em Ball shows off a tin of gold foil cannabis gummies, just one iteration of the handcrafted gummies available.

Photo by Gordon

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