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Years in the cannabis industry have shown me how adaptable this community is and how important it is to maintain a connection between budtenders, customers, and the cannabis they consume. As the world moves from the illicit market to the legal market, the nature of the communication between grower and consumer has changed. Today, I want to share three elements that should become standard for selling cannabis flower in all dispensaries.
How Dispensaries Have Adapted To The Legal Marketplace
When medical cannabis started in California, there were few regulations and cannabis was sold with customers able to see, smell, and inspect the cannabis they were buying. Dispensary customers were typically able to interact closely with the cannabis flower they were considering purchasing. Consumers could smell and handle the bud to evaluate its quality and decide instinctively if a cultivar appealed to them. This was a continuation of the way consumers bought in the illicit market. But with new state-by-state regulations, restricting how cannabis can be sold, consumers are rarely able to interact meaningfully with flower before purchase. Instead, they are faced with making a buying decision based on labels, testing information, and budtender recommendations.
This disconnects customers from the cannabis they purchase, and