NILES, Mich. — Tomorrow is April 20. That date may mean nothing to you, but it’s a taboo holiday dating back to the 1970s, a kind of homage to the “best time to smoke marijuana”.
While Michigan entered its fifth year of legal pot, marijuana dispensaries are not the only ones getting some green on this unofficial holiday.
4/20 has sparked a new age of marketing munchies, even here in Michiana.
Pot dispensaries in Michigan see sales getting higher, with many customers coming from out-of-state.
Since Michigan first legalized marijuana use in December 2018, pot sales continue to increase, as explained by Katie Lynch Lindgren, Brand Manager for Green Stem Dispensary in Niles.
“For the last four years, what we have seen is each 4/20 growing. It was a cultural holiday within the cannabis industry for a long time, something that was celebrated like a holiday. With recreation and stores starting to open, it became more of a Black Friday, if you will, of retail, but for weed.”
Partakers in the 4/20 holiday are coming to Michigan from numerous nearby states that have not legalized recreational marijuana, including Indiana, Wisconsin, and Kentucky.
According to Andrea Kelly, a Floor Manager at ReLeaf,